Strategic success in the Central African iGaming market
About the client:
CASONGO, one of the prominent companies in the sports betting and casino website sector, embarked on an ambitious project to penetrate the African iGaming market, building on its legacy of success in Europe. Given the unique challenges of this region, including diverse consumer behaviours and technological constraints, CASONGO sought a strategic partnership to facilitate an efficient, scalable, and user-friendly market entry in Central Africa.
Challenges:
CASONGO’s entry into the Central African iGaming market came with challenges, including the high cost of the Internet and its limited accessibility, underdeveloped digital payment infrastructure and retail betting complexities. Due to the local preference for social betting and mistrust of online services, a strategy was needed to shift offline bettors to online platforms.
Solutions:
The VeliTech tailored turnkey solution provided the expertise and technology needed for a smooth market entry and scalable business growth. Our multi-faceted strategy combined cutting-edge technology with integrated platform solutions, revolutionising bet shop operations, enhancing mobile accessibility, and streamlining financial transactions.
Exceptional outcomes of CASONGO’s strategic market entry
1.5M
New Online Players
Welcomed
Welcomed
3X
Increase in Unique
Active Players
Active Players
7X
Increase
in Deposits
in Deposits
8X
Increase
in GGR
in GGR
22M
Casino Sessions
Hosted
Hosted
43M
Tickets Sold
The VeliTech turnkey solution went beyond just software; it was a comprehensive package that addressed all our market entry challenges in Central Africa. From custom website development to integrated mobile money solutions, their services have been integral to our achievements. Their ability to provide a seamless, scalable platform and continuous support has set us apart in a competitive market.
Udi Lipkin
Digital Director at CASONGO
